The 11:23 Effect
LOCAL COMMERCE · CONSUMER BEHAVIOR In one of the toughest consumer economies in a generation, local businesses are discovering something
Ethan Blockhart
April 1, 2026
LOCAL COMMERCE · CONSUMER BEHAVIOR In one of the toughest consumer economies in a generation, local businesses are discovering something
Today is December 26. The boxes are flat. The wrapping paper is in the bin. The frantic, “one-click” dopamine of
Today is Cyber Monday. This is the day built for clicks, not conversations. The day that rewards speed instead of
Today is Small Business Saturday. Most people recognize the slogan, but fewer know how it began. In 2010, in the
Yesterday morning, before the sun was fully up, I walked past a line of people outside a big-box retailer in
On a early morning a couple days before Thanksgiving, I found myself sitting in The Gathering Cafe in Ocala, Florida.
It wasn’t that long ago we were in a recession. Local merchants were desperate to get people in the door.
There is a moment every founder works toward. The point when everything finally clicks. For us at GOTYOU, that moment
Groupon showed us the power of digital coupons. It was a brilliant idea that exploded into billions in revenue almost
Not long ago, finding a local plumber or pizza shop meant flipping through the Yellow Pages. Those giant yellow books
Social is the New Google: How a Taco Shop in Richmond Found Its Crowd If you want to know what’s
Instead of gambling on visibility, GOTYOU is providing businesses with advertising through intelligence, granting stability and proof.
