We see it time after time again… local businesses spend a fortune on advertising that is never guaranteed to reach their targeted audience.
Sure, using Instagram and Facebook as your company’s marketing platforms is almost expected nowadays, with everyone’s neck and upper back suffering from scoliosis due to constantly looming over their phones for 4 hours and 37 minutes a day. While the comment is tongue-in-cheek, every joke has its truth.
With a quarter of our days spent on our phone screens, it’s only natural that businesses will try to take advantage. In total, companies around the United States spend an estimated $172 billion a year on social media advertisements.
That’s a large number for a strategy that doesn’t consistently deliver results. Companies pay for impressions, clicks, and sponsored posts. Then, what happens?
They hope. They sit back and pray, banking on the algorithm to do the trick.
Big Tech rents out its reach to merchants every week, with merchants paying weekly just for an opportunity to stay visible. The constant loop that we are noticing is that these businesses never learn what’s working or what’s not, since they don’t own the data on the site. If the company advertises on Instagram, the only company that benefits from the data is Instagram.
Then begins the cycle again. The company pays for advertising, hopes, prays, and then does it all over again. No information is gained nor lost… it all just stays the same.
The lack of a consistent retention system and feedback loop raises concerns. It’s a favor that GOTYOU is at the center of providing.
Proof
Our app aims to remedy the failure plaguing the marketing aspect of many small businesses.
When someone checks in, redeems, refers, answers a question, or leaves feedback — that is behavior. That is proof.
And when that behavior is verified, structured, and shared back with the merchant, it becomes usable. Gone are the days of businesses having to advertise blindly, because GOTYOU gives you insight into who is walking in through your doors, and how frequently.
The app shows what happened, what drove the visit, what triggered the return, and what created loyalty in the first place. What we provide is more than just advertising — it’s intelligence.
What we are doing at GOTYOU is essentially reinventing how small businesses advertise by letting their customers do it for them. We’re replacing visibility with behavior, and building an infrastructure that can capture real-world actions and manifest them into a feedback loop that merchants can use.
When merchants sign on to GOTYOU, they are directly connected to the data in real time. It’s the picture-perfect online-to-offline commerce model.
In short, visibility on a platform through advertising is a gamble, but what’s not is behavior. The common misconception is that we are in the business of renting attention. On the contrary, we are in the business of helping merchants own their outcomes and learn from what’s already happening right outside their doors.
We’re looking to turn hope into proof, one step at a time.
