Why It’s Time for Change
In the era of digital giants like Google, Facebook, Amazon, Yelp, and DoorDash, we’ve become accustomed to a peculiar arrangement: we, as consumers, provide these companies with an immense amount of free labor. Every time we upload a photo, leave a review, share a post, or answer a survey, we contribute to their vast databases. These platforms thrive on our content, our personal information, and our willingness to engage without direct compensation.
The irony is glaring. We are happy to share how much we spend, the time of day we dined, what meal we had, how many people were in our party, and even the payment source we used. This information, critical to the functionality and profitability of these platforms, adds big $$$ to the coffers of big tech because data is the fuel they need to keep us coming back, allowing them to charge higher advertising fees. Ultimately, merchants pass those fees back to us as consumers. So, we are doing the work, and we are paying more at the register, while big tech owners buy jets, mansions, and yachts with our dollars.
The Problem with the Current Model
The majority of advertising dollars are funneled into digital platforms, creating a lucrative ecosystem for the tech giants. They benefit from the data we freely provide, using it to optimize their advertising strategies and charge businesses for targeted ads. This system not only takes advantage of consumer labor but also inflates the cost of advertising for businesses.
We wouldn’t dream of driving for Uber or delivering for DoorDash without compensation. So why do we accept this model when it comes to our interactions with Google, Facebook, and similar platforms? The reality is that our contributions are just as valuable, if not more so, in the digital landscape.
Enter Web3: A Paradigm Shift
Web3 technology offers a revolutionary solution to this imbalance. By leveraging blockchain and decentralized networks, we can shift the power back to consumers and businesses. Instead of enriching tech giants, businesses can directly incentivize their customers to engage in meaningful ways.
Imagine a scenario where businesses allocate 15-20% of their ad budgets to reward their customers. These rewards could be for leaving feedback, answering surveys, posting on social media, or referring friends and family. This not only creates a more personal and engaging relationship between businesses and customers but also ensures that the value created by these interactions benefits those directly involved.
GOTYOU: Redefining Customer Engagement
GOTYOU is at the forefront of this Web3 revolution. As a universal rewards app, it uses location-based check-ins to forge connections between local consumers and businesses. Each business can treat GOTYOU as a membership program, incentivizing customers to perform tasks that promote the business, such as providing feedback, sharing on social media, and making referrals.
GOTYOU places consumers at the heart of its ecosystem, rewarding them for actions they are already taking. The more a consumer engages, the more they earn, creating tangible value for their participation. Every user on GOTYOU is real, verifiable, and valuable, ensuring no spam, bots, or fake interactions. This stands in stark contrast to the broader web, where much of the traffic and clicks are generated by bots or spam.
GOTYOU eliminates the need for intrusive texts and emails, respecting consumer privacy while fostering genuine connections. Consumers opt-in and check in with businesses they love, promoting those businesses in return. It’s a win-win situation for everyone involved.
The AI Advantage
One of the most significant advantages big tech companies like Google, Facebook, Amazon, and DoorDash have is their vast troves of data, which they use to fuel machine learning and AI systems. These systems don’t rely on human workers to sift through data; instead, they use sophisticated algorithms to automate customer engagement, predict behaviors, and optimize marketing strategies. For example, DoorDash knows precisely when to send out a promotion to maximize user engagement, thanks to its data-driven insights.
In contrast, most businesses today are still stuck using broad advertising tactics like discounts and BOGO offers, often without any targeted strategy. They lack the data and the tools to engage with customers as effectively as the tech giants.
Bringing AI to Local Businesses
With GOTYOU, businesses can tap into the power of AI and machine learning just like the big players. By putting their customers to work, businesses can gather valuable data through the GOTYOU system—data that can be used to automate and optimize customer interactions. This means businesses can create personalized experiences for their customers, leading to increased loyalty and growth.
Instead of relying on Google or Facebook to tell consumers what they should see, businesses using GOTYOU can learn directly from their customers. They can understand what their customers want and tailor their offerings accordingly, using machine learning to drive business growth in a way that was previously only accessible to tech giants.
A Win-Win for Everyone
GOTYOU is not just another app; it’s a game-changer for local businesses and consumers. By shifting the focus from big tech to local interactions, it empowers businesses to engage directly with their customers and rewards consumers for their participation. This creates a more equitable, engaging, and rewarding digital economy.
Businesses no longer need to spend exorbitant amounts on untargeted ads. Instead, they can invest in their customers, creating a cycle of loyalty and growth. Consumers benefit from personalized rewards and the satisfaction of knowing their contributions are valued.
Introducing GOTYOU
GOTYOU is not here to replace existing loyalty programs, SMS, email, delivery, or other systems. Instead, it enhances the customer-business relationship by making it easy for any business with a physical presence to build and own these connections. GOTYOU offers personalized interactions, helping businesses cut costs, increase engagement, and foster better customer relationships through the power of Web3.
Join us in building this ecosystem where everyone benefits. Let’s put the value of our digital labor back into our own hands and create a more equitable, engaging, and rewarding digital economy. By keeping even a small portion of the $300 billion spent on digital advertising within our communities, we can generate a ripple effect of positive economic impact. When these dollars stay local, they recirculate and benefit everyone, rather than disappearing into the pockets of big tech. It’s time for a change—one that benefits local businesses, consumers, and our communities. Let’s make it happen with GOTYOU.
