Revolutionizing Food Delivery:

The Hidden Costs and How GOTYOU Can Transform Your Restaurant

Food delivery apps have revolutionized how we order food, bringing convenience right to our doorsteps. But beneath this convenience lies a hidden cost, and many restaurateurs are starting to question, “Do delivery apps hurt restaurants?” and “Why do delivery apps hurt local restaurants?”

Today, we’re going to explore the challenges posed by third-party ordering services like UberEats, GrubHub, and DoorDash and why embracing a companion app like GOTYOU can drive long-term benefits for your business.

The Problem with Third-Party Ordering Services

1. High Commission Fees

Third-party ordering services charge exorbitant commission fees, ranging from 15% to 30%. For restaurants, already navigating razor-thin profit margins, these fees can be crippling.

2. Loss of Brand Identity

When customers order through third-party apps, they interact with the app’s brand, not yours. This erodes your brand identity and the unique experience your restaurant offers.

3. Less Control Over Customer Experience

With third-party services, you lose control over the customer journey. Your food’s presentation and delivery are in the hands of others, often leading to subpar experiences.

4. Data Ownership Issues

Third-party platforms often withhold valuable customer data. This data is the lifeblood of understanding your customers and refining your offerings.

5. Reduced Customer Loyalty

The multitude of options on third-party platforms makes it challenging to build customer loyalty. Customers are just a click away from ordering elsewhere.

6. Reliance on External Platforms

Relying on third-party services is a precarious position. Changes in commission structures, priorities, or even shutdowns can jeopardize your business.

7. Data Utilization for Third-Party Benefit

These services collect data across millions of consumer purchases. A business may introduce a customer to DoorDash and then have to pay a fee to get them back. Meanwhile, all of this data is used in DoorDash’s AI engine to optimize their revenue, not yours. This means your customer data is working against you, enhancing the third-party service’s profits rather than supporting your small business.

How GOTYOU Transforms Your Business

At GOTYOU, we believe in empowering restaurants to reclaim their destiny. Here’s how we can revolutionize your relationship with your customers:

1. Direct Relationship Building and Cost Savings: GOTYOU helps merchants build direct relationships with their customers, reducing the need to rely on third-party platforms. By eliminating high commission fees, more profit stays with you, allowing you to reinvest in your business or offer better prices and experiences to your customers.
2. Maintained Brand Identity: With GOTYOU, customers interact directly with your brand. The experience remains authentically yours.
3. Enhanced Customer Experience: If you control the direct customer relationship, you can control the experience. GOTYOU provides you with a universal app that enhances that customer experience, and you own the relationship.
4. Data Ownership and Insights: GOTYOU provides complete access to customer data, allowing you to understand preferences, tailor offerings, and create personalized experiences.
5. Building Customer Loyalty: Our tools help you reward repeat customers and foster loyalty through direct interactions, making your customers part of your community.
6. Reduced Dependency on External Platforms: By integrating GOTYOU, you mitigate risks associated with third-party platforms and regain control over your business.
7. AI-Driven Customer Relationships: GOTYOU uses cutting-edge AI technology to build stronger, more meaningful relationships with your customers, driving referrals and gathering insights.
8. Customer Engagement and Promotions: Engage directly with your customers, turning them into promoters of your business through feedback and incentives.
9. Local Marketing and Community Engagement: GOTYOU helps you connect with your local community, driving awareness and encouraging direct interactions that matter.
10. Direct Customer Communication: Communicate with your customers in real-time, providing updates, gathering feedback, and promoting offers to enhance relationships and loyalty.

GOTYOU is designed to help business owners capture customer data and build direct relationships, whether for in-person visits, food truck stops, or delivery orders. Customers connect directly with your business, check in, provide feedback, and become regulars on the GOTYOU app, receiving perks and incentives from your restaurant.

Key Takeaways

• High commission fees from third-party services can eat into your profits.
• Third-party platforms can weaken your brand identity and control over the customer experience.
• Valuable customer data may not be accessible when using third-party services.
• Dependence on external platforms can make your business vulnerable to changes in their terms.
• Third-party services utilize your customer data to optimize their revenue, not yours.
• Using GOTYOU allows you to maintain control, preserve your brand identity, and build stronger customer relationships for a sustainable business model.
• Being on a platform where you own your data means you can use GOTYOU’s powerful AI to benefit your business rather than third parties. We’ve built a platform that benefits your business in the same way technology benefits third-party marketplaces.
• GOTYOU helps you leverage local marketing to build a stronger connection with your community.
• Enhanced customer engagement through GOTYOU can turn your customers into advocates for your brand.

Integrating GOTYOU with your existing services means you can save thousands on commissions, keep your brand strong, and build deeper connections with your customers. It’s not just a more sustainable way to manage your restaurant’s presence—it’s a revolution in how you engage with your community.