Last week, I was enjoying lunch at a charming sandwich shop in a strip center near John Wayne Airport in Orange County, CA, when I struck up a conversation with the owner. He had inherited the business from his family and was dedicated to keeping its legacy alive. However, like many local business owners, he faces significant challenges in today’s digital age.
“The world has changed so much,” he told me. “All my customers are online all the time, but I’m here in my shop, running the day-to-day operations. It’s hard to keep up with them.”
Understanding the Problem
He shared his frustrations about traditional marketing methods. “I used to rely on flyers and local ads, but they don’t bring in as many customers anymore. And using services like DoorDash? It doesn’t make sense for me because it costs $6-7 per order, eating away all of my profit. I know at least 10 other businesses around here that are struggling with the same issue.”
It was interesting to note that he still had a crossed-out fax number on his door for fax orders, even though it has been years since he had a fax machine. This highlighted just how much times have changed and how quickly businesses need to adapt.
Consumers are now driven by digital interactions, seeking instant gratification and personalized experiences. For local businesses like this Sandwich Shop, keeping up with this shift can be overwhelming.
Introducing GOTYOU
I introduced him to GOTYOU, our platform designed to connect businesses with their customers in a meaningful and impactful way. Leveraging Web3 technology, GOTYOU provides the tools necessary for modern customer engagement.
“With GOTYOU,” I explained, “you set a monthly ad budget—let’s say $200. This budget directly rewards your customers for actions like checking in, leaving feedback, answering surveys, posting online, or referring others. Each token (GET) costs you $0.13, and users receive $0.10 per token. The best part? GOTYOU rewards them instantly, and they can spend their funds or cash out anytime.”
He was intrigued. “So, my customers get rewarded right away? And I can see exactly where my ad budget is going?”
“Exactly,” I replied. “It’s a transparent, secure system powered by blockchain technology. Every interaction is verifiable, eliminating the inefficiencies and fraud common in traditional loyalty programs. Plus, GOTYOU doesn’t own the data; your customers own their data, and you own yours.”
Driving Innovation in Customer Engagement
He leaned in, clearly interested. “But how does this help me day-to-day? I’m always so busy.”
“That’s the beauty of GOTYOU,” I said. “It’s designed to be seamless. There’s no need for additional hardware or POS integration. It’s a standalone platform that allows your business to start gaining value within minutes. On our side, we connect to your social media channels and other digital platforms that make sense for your business.”
His eyes lit up. “So, I can engage with my customers online without all the hassle?”
“Exactly. And because GOTYOU is a location-based service, we engage customers only when they are near. When they’re not, we won’t fill their phones with unwanted and untimely texts or emails. It ensures relevant and timely engagement.”
A New Era for Local Businesses
This Sandwich Shop, like many local businesses, can thrive in this new digital landscape with the right tools. GOTYOU provides that bridge, ensuring businesses remain competitive and relevant.
As we wrapped up our conversation, he smiled. “This sounds like exactly what I need. A way to connect with my customers without losing focus on my shop.”
“We’re not in this area yet,” I admitted, “but when we are, we’ll make sure your shop is on the app.”
And that’s the mission of GOTYOU—driving a completely innovative and transformative approach to customer engagement and experience. By harnessing the power of Web3 technology, we help local businesses like Jerry’s navigate the digital age, ensuring they can connect with their customers in meaningful, impactful ways.
