— But GOTYOU Already Solves the Problem
From pickleball courts to cocktail bars, movie theaters are doing everything they can to bring audiences back. But as one viral article from the New York Post points out, the real solution might not be novelty — it might be a smarter way to connect. Here’s how GOTYOU is already doing just that.
Movie theaters are in survival mode.
According to a recent New York Post feature (link to article), cinema chains across the country are pulling out all the stops — from adding live events to relaxing phone policies, and even turning their lobbies into pickleball courts and cocktail lounges.
Why? Because since COVID, foot traffic and box office revenue still haven’t bounced back. As Eric Handler of Roth Capital Partners put it: “The recovery has been much slower than people hoped.”
Some theater chains, like B&B Theaters, are leaning into big, bold ideas — bowling alleys, bars, and other entertainment hybrids. Megaplex Theatres even tested phone-friendly seating partitions, trying to adapt to modern habits.
But while those innovations aim to make theaters cooler, they don’t always make them closer to their audience.
The Real Problem Isn’t the Product — It’s the Relationship
Theaters don’t just have a content problem. They have a connection problem.
People didn’t stop loving movies — they just stopped feeling invited.
As Fathom Events CEO Ray Nutt said in the article: “Everybody wanted to gather communally somewhere… They wanted to be shoulder to shoulder.”
The solution isn’t more distractions. It’s a better relationship with the people who already want to come — just not without a reason.
How GOTYOU Rebuilds Local Loyalty
GOTYOU isn’t trying to turn movie theaters into mini malls. We’re focused on something more foundational: reconnecting local businesses with the people who want to support them.
Here’s how we do it:
- Precision over promotion: No mass discounting. Just smart, personalized engagement that brings the right people back at the right time — like weekday matinee lovers or families who used to come every month.
- Behavior-based rewards: Users earn GET tokens for checking in, referring friends, and sharing feedback — not just at theaters, but across restaurants, retailers, and more. It’s a local loyalty loop that actually means something.
- Referral-first growth: After each visit, users can share an exclusive deal with two friends. It’s not an ad. It’s a personal invite — powered by word-of-mouth at scale.
- Owned data, not rented reach: Businesses on GOTYOU own their customer relationships. No algorithms. No middlemen. Just real results.
Beyond Theaters: A New Local Infrastructure
Yes, we’re helping theaters bring people back. But the bigger picture? GOTYOU is solving the entire local commerce equation.
Because as consumers, we don’t just go to the movies. We eat. We shop. We explore. We live locally. And that’s where GOTYOU thrives — as the single platform that connects consumers to all the businesses in their community in a smarter, more rewarding way.
While others are experimenting with gimmicks, GOTYOU is quietly building the future of local — one movie, one meal, one moment at a time.
This isn’t just a theater solution. It’s a local comeback engine.
And we’re just getting started.
